Moloco announces Moloco Cloud Demand-Side Platform updates

New capabilities focus on maximizing return on ad spend (ROAS) and a new campaign experience 

Moloco, a leader in machine learning (ML) and growth solutions for  performance marketers, today announced updates to its cloud-based programmatic advertising  platform, Moloco Cloud Demand-Side Platform (DSP). The latest updates focus on improving  performance through intelligent budget allocation, automating workflows through smart campaign user  interface and user experience (UI/UX), and ad creation. 

Powered by Moloco’s proprietary machine learning algorithms that find users most likely to convert, the  latest Moloco Cloud DSP updates include: 

Optimized budget allocation: Moloco’s Weekly Budget Optimizer helps performance marketers  get the most of their budget by optimizing spend toward the best performing days and hours of  the week. Moloco Cloud DSP can take advantage of days of the week or time periods when the  market is more favorable. Additionally, real-time data is continuously incorporated into the  machine learning engine leading to improvements as the customer’s campaign progresses. The  result is improved performance in meeting customers’ ROAS goals.  

Intuitive campaign setup interface: As part of the company’s efforts to enhance the user  experience for customers, Moloco’s new UI/UX updates enable marketers to set up their  campaigns through an intuitive guided flow and experience built-in recommendations optimized  for success. Moloco customers can now create new campaigns in 4 easy steps with built-in  recommendations presented based on the campaign’s goals. 

Auto-generated video end cards: When uploading a video as the campaign’s creative, Moloco  Cloud DSP can now auto-generate video end cards in portrait, landscape and square formats.  This auto-generated option eliminates the need for the customer to manually create and upload  end card images. The resulting auto-generated end cards include the campaign app’s title, app  logo, developer, review, and rating information. 

“Thanks to Moloco’s Weekly Budget Optimizer, we were able to decrease CPA by 20% and increase  ROAS by 7.6% for our Android campaign and achieved a 12% CPA decrease and a 2% ROAS increase for  our iOS campaign,” said Andrey Filatov – Head of Marketing at Original Games. 

“Our DSP solution empowers growth marketers to leverage their own unique, first-party data to  increase the returns on their advertising campaigns,” said Anurag Agrawal, Vice President of Product at  Moloco. “These latest updates, combined with our powerful machine learning algorithms that pinpoint  target audiences and adjust bidding strategies in real time, help our customers not only improve their overall campaign experience, but also help achieve greater accuracy and higher performance at lower  cost.”