Honchew Seetoh
General Manager for Asia, Boomi
As organisations of all sizes and industry sectors transform to make smarter, insightful decisions based on data, they need to think digital first. A digital business blurs the lines between people, processes, technology, and Things (Internet of Things).
The digital transformation challenge is then amplified when organisations look to leverage their abilities by tethering data to their cloud capabilities. As a result, organisations are capturing, storing, analysing and putting to use vast amounts of data from a variety of sources. This exponential growth in data has overwhelmed IT, data science, and business teams.
Global analyst firm IDC reaffirms this trend in its report, estimating that “65% of Asia Pacific’s GDP will be digitised by 2022”. Similarly, it also predicts that “by 2023, one in three companies will generate more than 30% of their revenues from digital products and services”.
Similarly a joint report by Temasek, Google, and Bain, estimates that “the value of online transactions – or gross merchandise value (GMV) – in areas from online commerce to food delivery is targeted to reach US$360 billion by 2025 and hit US$1 trillion by 2030, powered by a growing population of smartphone users”.
According to the same report, the number of online users in Southeast Asia has reached 440 million, “surpassing the entire population of the United States. Over 60 million people were driven online during the pandemic”.
The key to success in a digital first economy is the ability to extract and integrate data at speed and cost effectively from a myriad of sources. Fundamentally data integration should be agile, flexible and scalable to deliver truly transformative benefits. Today, three pillars of Pervasive Connectivity, User Engagement and Data Readiness define the modern integration experience for organisations.
Pervasive Connectivity
When all endpoints are unified, data can be moved in and out of applications, technology or devices to connect the entire digital eco-system across on premise, multi-cloud or hybrid cloud environments. It also enables data to be extracted and shared effectively between Internet of Things (IoT), edge services with low latency while ensuring rapid scalability. This results in:
- a fabric of seamless connectivity that spans the organisation, customers, and partners This enables a truly connected ecosystem that works off a single source of truth for increased customer responsiveness and experience.
- Similarly it breakdowns data silos, unlocking productivity and enabling a holistic view of the user journey. Again contributes significantly to the productivity and superior user and customer experiences.
- Finally, organisations can leverage a comprehensive view to create a differentiated experience by responding to users’ specific expectations.
User Engagement
The user experience in accessing and transacting data is the ultimate measure contributing to mission critical value. In eliminating any inherent friction from the user’s experience, a positive, seamless integration experience delivers significant value and outcomes. Whether it’s onboarding a new employee or setting up a business to business (B2B) ecommerce experience, ideally organisations need to:
- Create touchpoints and responsive custom apps that delight users and meet them where they are, whenever they want, and on whatever device they choose.
- Use pre-configured options and pre-made components, intuitive drag-and-drop wireframes, application page layouts, and business rules and permissions to save time and radically reduce cost of delivery.
- Be mobile ready, with no need to customize anything to deliver a mobile experience without delay.
Data Readiness
With a comprehensive view of trusted, complete, and current business intelligence with the right governance to ensure security and compliance, organisations will:
- Find, connect, transform, and aggregate quality-assured data from all global, edge-to-core data sources.
- Gain a 360-degree view of your user interactions, preferences, and attitudes to cultivate an exceptional experience.
- Ensure visibility of all known and unknown or unstructured data, to transform it into actionable information.
A low-code data integration platform accelerates and simplifies the ability to unify data, systems, applications, processes, and people anywhere, anytime, on any device. When organisations deploy an 100% cloud-native, AI-powered, secure, and scalable platform, they make the integrated user experience a reality for themselves, their people, customers and partners.
As the Southeast Asian economies undergo a transformation, effective digitalisation in the healthcare, financial services and public sectors for example, requires a departure from the traditional operating thinking, model and legacy approaches. It calls for new applications, tools and a digital first mindset that should dictate business operations. It will define new ways of working, a connected ecosystem to ensure greater competitiveness and resilience. It enables organisations to pursue new markets and environments with agility and at speed.
Harnessing this power is only possible with a seamless, hyper connected ecosystem that addresses the challenges hampering organisations’ efforts to deliver integrated experiences. Through solutions that empower the identification and aggregation of data from an almost infinite number of sources, businesses are driven to create an enterprise-wide fabric of connectivity that delivers interactions that delight and engage customers.