Company Launches 4 New SaaS Products 

● To mark its entry into a new era, Anchanto embraces a new brand identity to convey  its renewed ambition and reach.

Anchanto, the Singapore-based B2B software-as-a-service  (SaaS) company specializing in e-commerce technology, recently announced the launch of  four new products and a complete rebranding to mark a pivotal change in its offerings and  solutions. 

Anchanto’s journey began with a belief and a mission that e-commerce would become the  norm, and businesses around the world would require purpose-built platforms and scalable  technology to simplify their sales and logistics operations. 

The company started by running logistics and e-commerce fulfilment operations for more  than six years, allowing it to understand the market and challenges faced by its actors, before  evolving into a software company. Anchanto then poured all this experience into the  development of its products, Order Management System (SelluSeller) and Warehouse  Management System (Wareo), which have been supporting the operations of hundreds of  businesses around the world including Fortune 500s. 

Today, Anchanto introduces four additional products designed and engineered hand in hand  with selected customers. These products reflect the company’s continuous efforts to bridge  e-commerce gaps, innovate, and more importantly, to build integrated solutions with the  involvement of their partners. 

“We believe that today, all commerce is e-commerce. As a result, our customers and prospects  are in pressing need of new solutions to manage their evolving business operations. With a  total of six products covering the entire value chain of e-commerce and related logistics, we  built a modular, scalable, and integrated solution portfolio for aspirational businesses.” says  Vaibhav Dabhade, Co-founder and CEO of Anchanto.

Anchanto’s fresh range of products includes four unique platforms: 

● Anchanto Digital Shelf – created to capture live performance data of businesses and  their competitors for comparison and quick action. 

● Anchanto Operations Experience – developed to help businesses position themselves  with their own technology, reduce white labelling costs, and speed up B2B  onboarding. 

● Anchanto Control Tower – designed to help businesses working with multiple carriers  identify issues across the supply chain and to promptly address them. 

● Anchanto Parcel Tracking – created to track parcels and provide buyers with real-time  tracking details. 

Vaihbav Dabhade added, “We see a lot of fragmentation in local and cross-border shipping,  and witnessed 3PLs and 4PLs, e-commerce enablers, and businesses running logistics  operations facing difficulties at various levels. They struggle to manage relationships with  their customers, track and measure the performance of their partners, and simultaneously  keep track of thousands of orders shipped every day.  

This led us to build innovative and scalable offerings that would help customers bridge these  complex gaps. Each of our offerings are unique. For example, there are no parallel products to  Anchanto Operations Experience, only parallel workarounds.” 

The company also shared that its rebranding was the result of a desire to align its messaging  with its vision to simplify and connect e-commerce operations, and its ambition to become a  leading global enterprise e-commerce solution provider. 

According to Abhimanyu Kashikar, COO & Co-founder, “We are expanding into new regions  and transitioning from being an SEA-centric company to a global one. Anchanto is a dynamic,  mature, and experienced company, and we wanted our image to reflect this and the scale of  the customers we work with.”

Until now Anchanto had three distinct brands – Anchanto, SelluSeller (OMS), and Wareo  (WMS). While the individual product brands were renowned in Asian markets, the main brand  sometimes remained eclipsed. 

Abhimanyu Kashikar added, “Our products were only recognized individually, and we wanted  to emphasize their integrative nature. This instigated us to rework our branding and weave  our true vision and messaging into it.” 

Anchanto’s new brand displays a deep blue primary color and several other complementary  tones expressing its bold attitude and diverse products. The branding was also updated with  new shapes and designs to represent building blocks as Anchanto’s products fit easily into  existing tech environments with seamless integrations. 

With highly stable e-commerce and logistics platforms built to handle massive volumes for  enterprise customers, the technology company has captured the attention of several  markets. It recently expanded and launched its operations in the United Kingdom, France, the  United Arab Emirates, South Korea, and is taking steps to explore new markets in the Middle  East. Given its market presence, Anchanto serves a massive customer base of global players  including Fortune-500 companies like Panasonic, L’Oréal, HP, DHL Supply Chain, Asendia,  Toll Logistics, Decathlon, Fossil, Stanley Black & Decker, NinjaVan, The Body Shop and more.  With the introduction of new technology and the expansion of its presence, Anchanto expects  to widen its customer base further and set new standards for e-commerce SaaS technology.

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