Emphasizing speed, innovation, and cyber resilience, they accelerate towards securing electronic vehicles and complex environments worldwide.
Trend Micro, a renowned global leader in cybersecurity, has been announced as the Official Partner of the NEOM McLaren Formula E Team in a groundbreaking multi-year partnership. This collaboration marks a significant alignment of values, with both brands emphasizing innovation, speed, and a strong commitment to securing complex and dynamic environments, whether in the realm of electronic vehicles or global enterprises.
The partnership was warmly welcomed by Ian James, Managing Director of NEOM McLaren Electric Racing & Team Principal of NEOM McLaren Formula E Team. He expressed excitement about the alliance and the critical role of cybersecurity as they traverse the world, emphasizing the need to safeguard their operations with Trend Micro’s expertise. James stated, “We are two brands with great synergy, and I’m looking forward to our years of partnership.”
The NEOM McLaren Formula E Team operates in one of the most sophisticated and high-pressure environments in global sports. As such, they are acutely aware of the business risks posed by cyberthreats. The ability to rapidly understand and utilize data is paramount in racing, where time-sensitive and rigorous operations leave no room for vulnerabilities.
Dhanya Thakkar, Senior Vice President of Global Marketing and Sales at Trend Micro, underlined the shared principles between the NEOM McLaren Formula E Team and Trend Micro, stating, “Innovation, speed, and sustainability are at the core of this Formula E team and Trend Micro.” Thakkar highlighted the match between the races held in iconic cities and Trend Micro’s global fan base, and their mutual commitment to accelerate innovation in the industry and bolster resilience against cyberthreats.
The partnership opens doors for future collaboration, particularly in Trend Micro’s innovation initiatives focused on electronic vehicle security and vulnerability detection in future vehicles. This reaffirms Trend Micro’s dedication to securing the future of automotive technology, not only for customers and racing enthusiasts but also for the broader society.
Trend Micro’s flagship cybersecurity platform, Trend Vision One, leads the charge in safeguarding more than 500,000+ organizations worldwide. The platform leverages threat intelligence from over 250 million sensors across clouds, networks, devices, and endpoints, supported by next-generation XDR (Extended Detection and Response) and generative AI.
The multi-year partnership officially commences at the 2023 London E-Prix and is set to extend over multiple years. As part of the collaboration, the distinct Trend Micro logo will prominently feature on the rear wing and halo of both NEOM McLaren Formula E cars.
The partnership between Trend Micro and the NEOM McLaren Formula E Team represents a significant step forward in fortifying the cybersecurity landscape of electronic vehicles and global enterprises. As the world witnesses this union of innovative cultures, it sets a powerful precedent for bolstering cybersecurity in the realm of motorsports and beyond.