Revolutionizing Financial Services in Southeast Asia

Discover Singlife’s transformative collaboration with Qlik®, revolutionizing financial services in Singapore and Southeast Asia. Uncover how cutting-edge technology and data insights are reshaping customer experiences and driving innovation in the insurance sector.

Singlife, a prominent local financial services firm in Singapore, has announced a strategic partnership with Qlik® to bolster its digital agility and analytics capabilities. This collaboration aims to revamp customer service and offer value-focused digital financial services.

By leveraging Qlik’s cloud-based data integration and visualization tools, Singlife’s staff now have access to comprehensive real-time insights into customers, covering various aspects like claim processes and inquiries at the call center. These insights empower employees to make well-informed decisions, reduce hurdles, and enhance the experience for over a million customers in Singapore and Southeast Asia. Consequently, the claims process has been optimized, leading to improved efficiency and a notable 35% reduction in data analysis costs.

Aligned with its cloud-centric approach, Singlife plans to transition its business analytics infrastructure to the cloud by 2024. This move is expected to further augment its digital capabilities, positioning it as one of the pioneering financial service companies in the ASEAN region to completely shift its business intelligence (BI) solutions to the cloud.

Qlik Cloud offers Singlife AI-driven data integration and analytics solutions, fostering insights into both customers and employees. These comprehensive solutions can instantly scale to address immediate needs, such as resolving claims and introducing new services.

To facilitate its digital transformation journey, Singlife has developed over 300 BI applications, catering to both customers and internal users, drawing data from multiple in-house sources. These applications leverage Qlik Sense to tackle intricate analytical challenges. With Qlik Sense, Singlife can craft, share, and disseminate dashboards, enabling customer service representatives to make more precise, data-backed decisions. For instance, employees can easily sift through and categorize customer insights to provide timely advice regarding insurance coverage, thereby enhancing the overall customer experience. Moreover, Singlife utilizes Qlik Application Automation to automate reporting tasks and streamline backend operations, prompting informed actions from employees.

Singlife also plans to leverage Qlik’s Singapore cloud region to store and manage data for local-scale analytics, ensuring optimal operational efficiency and data compliance while achieving cost reductions.

Richard Vargo, Group Head of Products, Propositions, and Transformation at Singlife, emphasized the significance of data for informed decision-making, highlighting Qlik’s role in accelerating these processes to enhance customer care and reduce costs. He expressed excitement about exploring Qlik’s machine learning solutions to make predictions and decisions even faster and more accurately in the future.

Geoff Thomas, Senior Vice President at Qlik Asia Pacific and Japan, commended Singlife for spearheading the insurance industry’s transformation in Singapore by utilizing cloud technologies to offer innovative digital services.

Singlife’s strategic alliance with Qlik® underscores its commitment to redefining the landscape of financial services in Singapore and Southeast Asia. Through a seamless fusion of cutting-edge technology and data-driven insights, Singlife is poised to elevate customer experiences, drive operational efficiency, and pioneer innovative solutions within the insurance sector. As Singlife continues its journey of digital transformation, the partnership with Qlik stands as a testament to its unwavering dedication to harnessing the power of technology to shape a brighter, more agile future for both the company and its diverse customer base.