Middlebank Consulting Group Forms Strategic Partnership with Freterium Across the Asia Pacific Region

Collaboration to provide businesses with a cloud-based Transport Management System (TMS) that automates and enhances the entire transport process.

Singapore, September 3, 2024 – Middlebank Consulting Group has announced a strategic partnership with Freterium, a leading provider of cloud-based Transport Management System (TMS) solutions across the Asia Pacific. This collaboration allows Middlebank Consulting Group to offer Freterium’s next-generation TMS platform, which features a comprehensive suite of tools for businesses, including planning automation, route optimisation, real-time visibility, and freight invoicing.

Middlebank Consulting Group, a consultancy specialising in supply chain and value chain management, was established 25 years ago in New Zealand. The company has expanded its operations to Australia in 2003, Singapore and India in 2016, and more recently to the United States. With this partnership, Middlebank Consulting Group continues its legacy of innovation by bringing Freterium’s advanced TMS solutions to the Asia Pacific region.

The significant challenges faced by manufacturers, retailers, distributors, and logistics service providers are the focus of Freterium’s cloud-based TMS. By streamlining operations, reducing costs, and enhancing customer satisfaction, the platform offers businesses an efficient and automated method for managing road freight shipments from the first mile to the last. The system is suitable for both modern and traditional trade, whether using company fleets or third-party carriers, and is aimed at boosting productivity, reducing transport costs, and improving customer satisfaction.

Alan Win, Founder and CEO of Middlebank Consulting Group, stated, “The TMS market is expected to expand from USD 16.0 billion to USD 40.3 billion at a CAGR of 20.2% between 2024 and 2029, with AI, machine learning, and IoT significantly enhancing TMS capabilities. In light of this, we are excited to integrate Freterium into our offerings, empowering our clients and their end-users with advanced tools to navigate the complex supply chain and logistics landscape through collaborative and user-friendly technologies.”

Mehdi Cherif Alami, CEO and Co-founder of Freterium, added, “We are thrilled to partner with Middlebank Consulting Group to accelerate our go-to-market strategy in the Asia Pacific region. Our commitment is to provide innovative solutions that enable our customers to streamline their logistics management processes and gain a competitive edge in their respective industries. We look forward to leveraging Middlebank Consulting Group’s expertise to help companies enhance logistics efficiency and control costs.”

Over the past 25 years, Middlebank Consulting Group has reached numerous milestones, including successfully working with over 150 client organisations across various industries in more than a dozen countries to improve logistics and supply chain operations. The company has achieved an average of 15% reduction in operational costs for its clients through strategic interventions and has implemented a wide range of technology solutions to enhance supply chain efficiency.