APAC Video Streaming Market to Reach $112.89 Billion by 2030 – Agora Pioneers Real-Time Communication Growth

• According to projections, the APAC video streaming market will reach $112.89 billion by 2030 with a 22.5% CAGR from 2023 thanks to mobile-first streaming services in important markets like Indonesia (69% mobile users) and Malaysia (86% mobile users).
• Agora, Inc. is leveraging this growth by offering innovative Real-Time Communication (RTC) solutions that enable seamless voice, video, and interactive features for developers and businesses.
• Agora supports over 60 billion minutes of live communication per month, serving 1,700 clients in 200+ countries. Their technology powers 60% of the top 1v1 video apps, 45% of leading dating apps in Southeast Asia, 65% of top voice chat rooms, and holds a 40% share among top live-streaming apps.
• Agora is advancing AI-powered and multimodal communication, integrating voice, video, and chat with AI, AR/VR, and immersive experiences. The platform includes features like AI-based noise suppression and real-time transcription (RTT).
• In Indonesia, Everywhere.id experienced a 71% boost in user interactions, achieving 13 million minutes of peak monthly engagement. Fastwork doubled its chat-to-payment conversions using Agora’s RTC technology.
• Agora is expanding into high-growth markets like South Korea, Japan, Vietnam, and Thailand, focusing on sectors such as media, live commerce, and entertainment. They are also optimising solutions for 5G networks, enhancing security and privacy, and pushing forward with AI and multimodal communications.

Jakarta, October 1, 2024 – The Asia-Pacific (APAC) video streaming sector is set to experience a significant boom, with market revenues anticipated to reach $112.89 billion by 2030, supported by a robust CAGR of 22.5% from 2023. Key markets, such as Indonesia and Malaysia, where mobile streaming is prevalent, are driving this growth. With 69% of Indonesian and 86% of Malaysian users relying on mobile devices to stream content, there is an increasing need for efficient and reliable real-time communication technology.

Agora Inc. (NASDAQ: API), a global leader in Real-Time Communication (RTC) technology, is poised to capitalise on this growing demand by offering innovative RTC solutions. These tools enable developers and businesses to seamlessly integrate voice, video, and interactive features into their platforms, delivering the real-time experiences that users now expect.

Leading Real-Time Engagement Solutions for a Mobile-First Market

The APAC video streaming market is increasingly mobile-first, which necessitates real-time, low-latency communication solutions to enhance user engagement. Agora’s cutting-edge RTC technology empowers developers to provide voice, video, and interactive functionalities without interruption, facilitating instantaneous and high-quality interactions. As demand for real-time communication grows, Agora is well-positioned to support businesses seeking to deliver enhanced audience engagement.

Tony Wang, Co-Founder and Chief Revenue Officer at Agora, stated, “We are witnessing unprecedented growth in the video streaming market, and Agora’s technology is at the forefront of this transformation. By continuing to innovate, we ensure that we meet the current demands while also staying ahead of future trends, including AI integration, multimodal communication, and immersive experiences like AR and VR.”

Agora’s Real-Time Engagement Platform currently facilitates over 60 billion minutes of live communication each month, with 1,700 clients in more than 200 countries. This marks a 14% year-on-year growth, demonstrating the platform’s increasing significance across various industries. Agora powers 60% of the top 1v1 video apps, 45% of leading dating apps in Southeast Asia, and 65% of the region’s leading voice chat rooms. The company also holds a 40% market share among top live-streaming apps, making it the largest third-party RTC provider.

Embracing AI and Multimodal Communication

Agora’s vision extends beyond traditional RTC solutions. The company is pioneering the development of multimodal communication technologies, integrating voice, video, and chat with artificial intelligence (AI) to deliver enhanced real-time experiences. These advancements are designed to function seamlessly, even under variable network conditions, ensuring ultra-low latency.

Multimodal AI is set to revolutionise business operations by enabling greater collaboration between humans and AI systems. For example, Agora’s AI tools could transform telehealth by streamlining diagnostic processes, making healthcare more accessible. Other sectors, including education, entertainment, and customer service, are also expected to benefit from AI-driven insights, creative content generation, and personalised recommendations.

Agora’s platform already features AI-driven tools, such as noise suppression and real-time transcription (RTT), ensuring superior communication even in challenging environments. These solutions help businesses stay competitive by delivering exceptional user experiences where reliability is critical.

Effie Fang, Director of Agora’s APAC Sales Team, added, “Agora is closely monitoring and adapting to the rapid changes in the APAC video streaming landscape. Our technology enables businesses to enhance user engagement and maximise the benefits of the market’s rapid expansion.”

In Indonesia, Everywhere.id saw a 71% increase in user interactions, achieving 13 million minutes of peak monthly engagement using Agora’s RTC technology. Similarly, Fastwork, a leading freelancing platform, doubled its chat-to-payment conversion rates after integrating Agora’s real-time calling API, demonstrating how seamless communication can significantly impact business performance.

Addressing Industry Trends and Challenges

Agora is tackling major industry trends, such as the rise of 5G networks, AI, the Internet of Things (IoT), and the growing importance of AR/VR and metaverse applications. The company is not only responding to these shifts but also driving innovation within these areas. By optimising its RTC solutions for 5G networks, Agora ensures that users benefit from top-quality audio and video communication, regardless of location.

Security and privacy are essential in the RTC industry. Agora has introduced robust security measures and a strong focus on compliance to safeguard its users, positioning itself as a trusted provider in a market where data security is of utmost importance.

Agora’s Strategic Vision

As the APAC video streaming market continues to grow, Agora is committed to pushing the boundaries of AI and multimodal communication. These advancements are shaping the future of real-time AI-powered solutions in broadcasting, customer service, and healthcare sectors.

Agora’s regional expertise forms a key part of its strategy. Through localised training and development, the company ensures its teams can deliver tailored solutions that address the unique needs of each market. This approach, combined with sector-specific offerings, gives Agora a strong competitive advantage.

Agora is expanding into high-growth markets such as South Korea, Japan, Vietnam, and Thailand, particularly in sectors like media, entertainment, and live commerce. As these industries rapidly evolve, Agora’s technology is becoming indispensable to their success.

The company’s focused marketing initiatives are strengthening its brand visibility and reinforcing its leadership in real-time communication technology. By prioritising innovation, customer success, and market leadership, Agora is helping shape the future of communication across the APAC region.