Netcore Cloud and Google Cloud Forge Global Partnership to Revolutionise Generative AI Capabilities

• Partnership to drive Netcore Cloud’s ambition of doubling revenue by 2027.
• Collaboration extends influence across Southeast Asia, the Middle East, and North America.

Singapore, 22 November 2024 – Netcore Cloud, a global leader in MarTech and customer engagement solutions, has announced an expanded partnership with Google Cloud to enhance its product discovery, AI-driven search, merchandising, and customer engagement platforms. By harnessing Google Cloud’s Generative AI capabilities, this collaboration aims to empower brands to deliver hyper-personalised experiences that not only boost customer retention but also fuel revenue growth.

Historically, product discovery and marketing solutions have depended on zero and first-party data to achieve personalisation and targeted communication. By integrating Google Cloud’s expertise in customer and product behaviour with Netcore’s rich sectoral experience—spanning e-commerce, banking, finance, securities, insurance, and travel—the partnership seeks to create an unparalleled marketing ecosystem. This collaboration ensures that every interaction between a brand and its customers delivers maximum impact, enhancing the overall user experience.

Brands will gain access to Google Cloud’s cutting-edge AI innovations in combination with Netcore’s acclaimed product discovery and marketing platforms. These platforms, recognised by Forrester and Gartner, leverage robust datasets and advanced AI tools to drive exceptional customer engagement and support revenue growth.

This strengthened partnership is central to Netcore Cloud’s strategy of doubling its Annual Recurring Revenue (ARR) by 2027 and expanding its reach in North America, Europe, and Southeast Asia. Key features and benefits of the collaboration include:

1. Seamless Integrations: The Generative AI capabilities of Google Cloud simplify platform integration, enhancing usability and efficiency for brand marketers.
2. Advanced AI Infrastructure: Google Cloud’s Gemini models and Vertex AI platform enable advanced personalisation across multiple channels, deepening data-driven engagement strategies.
3. Enhanced Data Insights: Integration with tools such as Google Analytics, BigQuery, and Ads Data Hub provides enriched insights into customer intent and product sentiment analysis, empowering brands with deeper consumer understanding.
4. Optimised Search and Recommendations: Hybrid AI models refine search relevance and product recommendations, ensuring precision in handling complex and long-tail queries.
5. GenAI-Powered Conversation Agent: Generative AI interfaces streamline customer journeys, guiding users to their desired products with fewer steps and increasing conversion rates.

Siddharth Gopalkrishnan, the newly appointed Chief Operating Officer at Netcore Cloud, emphasised the importance of the partnership, “Our collaboration with Google Cloud has grown significantly over the years. This new phase reflects our unwavering commitment to delivering exceptional value to our customers. We are eager to capitalise on this enhanced partnership to accelerate our expansion across Southeast Asia, the Middle East, and North America, enabling rapid growth.”

Kalpit Jain, Group CEO of Netcore Cloud, expressed his optimism regarding the ambitious growth objectives, “As we strive to double our ARR, this partnership is a cornerstone of our growth strategy. By fostering strong synergies, we are confident in unlocking new opportunities and redefining customer engagement. Together with Google Cloud, we are shaping the future of customer interactions—where every engagement creates value, builds loyalty, and drives sustainable growth for brands.”

Bikram Singh Bedi, Vice President and Country Managing Director of Google Cloud India, added, “Over the past few years, Netcore Cloud and Google Cloud have collaborated to enhance customer and product data for more personalised experiences. This expanded partnership takes our collaboration to the next level, integrating Google Cloud’s Generative AI technology and cutting-edge infrastructure with Netcore’s product discovery and customer engagement platforms. This synergy strengthens the data assets for both customer and product insights, paving the way for even greater innovation.”

The partnership will also enrich Netcore Cloud’s Co-Marketer platform, equipping brands with powerful scenario-planning tools to predict key metrics such as purchase frequency, average order value (AOV), and replenishment cycles. Additionally, it will provide deeper insights into the interplay between online and offline behaviours, enabling brands to craft seamless omnichannel strategies. Furthermore, the partnership facilitates commercial transactions via the Google Cloud Platform (GCP) Marketplace, simplifying the purchasing process for Netcore Cloud’s customer base.

This collaboration between Netcore Cloud and Google Cloud signifies a transformative step forward in redefining the boundaries of marketing technology and customer engagement, promising to deliver measurable value for brands across the globe.