Revolutionizing Marketing: Sitefinity’s AI Innovations

Singapore, 23 April 2024 – Progress (Nasdaq: PRGS), a trusted provider of AI-powered digital experience and infrastructure software, has announced new artificial intelligence innovations in the latest version of its Sitefinity® content management platform. Designed to support marketing and digital teams in creating more efficient, accurate, and engaging digital experiences, Sitefinity 15.3 introduces a suite of AI-driven features to meet the evolving demands of today’s content landscape.

With enhanced AI-powered content generation, smarter asset discovery, and integrated translation capabilities, Sitefinity is built to reduce friction across the content lifecycle while empowering teams to deliver hyper-relevant experiences at scale.

“AI is revolutionising what is possible in creating digital content and experiences, and any organisations not using these capabilities will be at a significant competitive disadvantage,” said Loren Jarrett, EVP & GM, Digital Experience, Progress. “Sitefinity is at the forefront of innovation, empowering marketers, developers and content teams with the most advanced tools so they can deliver digital experiences that will enable them to compete and win in an AI-driven world.”

“AI is transforming the landscape of digital content and experiences, making it imperative for organisations to adopt these capabilities or risk falling behind competitively,” added John Yang, VP, Progress APJ. “Sitefinity leads the charge in innovation, equipping marketers, developers, and content teams with cutting-edge tools to deliver exceptional digital experiences that drive success in today’s AI-driven world.”

Key Capabilities in Sitefinity 15.3

• Packaged AI Services: Sitefinity users can now leverage embedded GenAI tools to summarise content, enhance copy, generate keyword tags, and personalise messages directly within the CMS — all without leaving the platform.
• Natural Language Media Search: AI-enhanced media discovery enables users to locate relevant imagery using intuitive, descriptive language, significantly improving speed and ease-of-use.
• Integrated AI Translation: A new integration with Azure AI Translator supports seamless multilingual content delivery, eliminating the need for external translation tools or manual processes.
• AI-Optimised Content Refinement: Marketers can apply inline, AI-powered editing suggestions with configurable controls, accelerating time-to-publish while ensuring consistency and quality.
• Advanced BI Integration via Sitefinity Insight CDP: Users can export complete marketing datasets in Parquet format to external BI systems or data lakes, enabling deeper analytics and the integration of custom AI models.

The new release has already drawn praise from early adopters.

“We’re looking forward to the latest AI advancements in Sitefinity and the productivity we’ll gain. The commitment of Progress to continuous innovation has been a game-changer for our team,” said Kathleen Trainor, Executive Director, Tourism Barrie. “The partnership, relationship and collaboration speak volumes—we’ve been happy with Sitefinity and have no reason to change our platform.”

Looking Ahead

Celebrating two decades of innovation in 2025, Sitefinity continues to evolve as a cloud-first, AI-native enterprise CMS designed for content management, digital experience orchestration and advanced personalisation. With recent support for Next.js, Sitefinity SaaS is among the first content platforms to offer integrated, multi-framework front-end hosting — giving organisations the flexibility and agility to scale experiences as needed.