Fujitsu Asia announces new country president: Elson Chia

Elson Chia

Country President, Fujitsu Asia

Leading Japanese digital transformation (DX) company Fujitsu announces the promotion of Mr. Elson Chia as the Country President of Fujitsu Asia, with effect from April 1, 2022. The appointment follows the stepping down of former Fujitsu Asia country president Mr. Motohiko Uno, who will be returning to Japan.

In this role, Elson assumes overall responsibility for driving strategic business growth and development for Fujitsu Asia. He will also oversee the overall direction and market strategy for sales, marketing, services and support operations. In particular, he will focus on driving the growth of Fujitsu’s strategic direction by leveraging its technological capabilities and problem-solving expertise across key focus areas to offer unprecedented value to customers.

With more than 26 years of IT experience, Elson’s expertise ranges from business strategies, sales, delivery and alliance management to IT service management, enterprise architecture and project management. Prior to his appointment, Elson held key roles in Fujitsu, including the Vice President & Head of Delivery for Fujitsu Asia. Highlights include leading the team to implement Work Life Shift initiatives for Fujitsu’s operations in Singapore, during the onset of the COVID-19 pandemic, to support greater collaboration, enable productivity and accommodate diverse work styles.

Mr. Uno said, “It has been a pleasure leading Fujitsu Asia and working alongside a team of talented, dedicated and driven people. Elson has been vital to the growth of Fujitsu in Singapore. I am confident that with Elson at the helm, he will be able to take Fujitsu Asia to greater heights and build new possibilities by connecting people, technology and ideas under his leadership.”

Elson added, “I am excited to embark on this new journey to lead Fujitsu Asia as we embrace new opportunities in a world that faces evolving challenges. Fujitsu Asia will remain focused in co-creating new value for our customers, while doing our part to contribute to a more sustainable world. We will leverage on our digital solutions to help our customers drive digital transformation, transform customer experiences and create new business models. This includes the experience from our own workplace transformation, which has equipped us with valuable experience to tap on for customers looking to achieve a true hybrid working model.”

In July 2020, Fujitsu first announced the “Work Life Shift” campaign to develop a new working paradigm addressing the challenges and opportunities of the “New Normal”. The second phase was rolled out in 2021, to promote a true Hybrid Work model by transforming its offices from a traditional site for working into “Collaboration Hubs”. This will allow its employees to balance their personal and work aspirations, further improving their wellbeing.

Fujitsu Asia completed its workplace transformation in January 2022. The Singapore office space was redesigned to support greater collaboration, enable productivity and accommodate diverse work styles. The new office configuration features fast and secure contactless biometric authentication, more technology setups for hybrid meetings, and shared spaces for in-person connections among employees, as well as soundproof phone booths. This is on top of earlier initiatives spearheaded by Elson, and rolled out since 2020, including an extensive staff survey conducted during the Circuit Breaker period in 2020 and a one-time allowance of up to S$1,000 to support full-time employees’ work-from-home needs.

Fujitsu Asia Pte Ltd was established in 1997 to provide leadership in business development, technology innovation and customer support as regional headquarters for the Fujitsu group of companies in ASEAN and was subsequently established as the Asia region headquarters as well as the Singapore office in 2014. Building on Fujitsu’s three decades of experience in the region and with a pool of highly skilled engineering talent, Fujitsu Asia is dedicated to providing comprehensive integrated IT-based business solutions that deliver tangible business value and enable customers to meet the challenges of the new global economy.