Wesfarmers OneDigital appoints its first chief data officer — former Coles Group CIO Roger Sniezek. Wesfarmers’ business division OneDigital was launched in 2021 and is led by managing director Nicole Scheffield.
OneDigital aims to drive digital across the Wesfarmers networks in Australia, bringing together digitally native businesses including the Catch marketplace, OnePass membership program and the OneData Group.
The chief data officer role will be focused on driving data and analytics based decision-making.
Previously, Roger was director at Flybuys, operations and digital director at Groupe Aeroplan Europe (AIMIA) and Digital Director at Nectar.