Improving delivery, scale, and performance of StarHub Mobile, Broadband and Entertainment services with simplified network architecture
To offer new multi-cloud services for enterprises with connectivity packaged services Future proofing for sustainable business growth, massive cost savings
StarHub today announced that it has embarked on a Cloud Infinity transformation to boost the delivery, scalability, and performance of StarHub services, while reducing costs of operating the network business. Cloud Infinity is a low-latency multi cloud architecture uniquely conceptualised by StarHub, and is the first of its kind in the world. Deploying this network design enables StarHub to improve customer experiences, launch new services quicker, and deploy more data security measures. Cloud Infinity builds on an additional investment of up to $40M to advance StarHub’s DARE+ five-year growth programme, to strengthen cost rationalisation for the company and prime it for sustainable business growth in the long term.
“Having embarked on DARE+ in 2021, we have reached the point where we are no longer just achieving project milestones, but going beyond telco to set new benchmarks for the entire industry,” said Ayush Sharma, Chief Technology Officer, StarHub. “Maximising agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability. We are pleased to work with Amazon Web Services (AWS), Google, NAVER Cloud, and Nokia to deploy this new network architecture, doubling down on digital to realise growth without frontiers, and reimagining what StarHub can be for our customers, partners, and stakeholders.”
Cloud Infinity addresses challenges and new business opportunities using cloud-native simplified architecture, operating and delivery models. Through this transformation, StarHub’s network infrastructure will adopt a highly-scalable and access-agnostic hybrid cloud new architecture, which allows the company to co-develop platforms and solutions with enterprises and differentiate services through low-latency multi-access technologies such as 5G and 10Gbps.
While cloudifying its own network functions, StarHub has also collaborated with leading cloud service providers AWS, Google Cloud and NAVER, as well as Nokia to jointly develop ultra-low
latency cloud, communication, and entertainment services. This move enables StarHub to launch rich digital applications that could be hosted in edge data centres – where data processing happens closer to end users, so they can enjoy faster services.
“AWS is proud to expand our long-term collaboration with StarHub on its cloud journey. Over the past two years, we have worked with StarHub to digitally transform beyond telco through initiatives such as DARE+ and Cloud Infinity, combining the power of StarHub and AWS to accelerate innovation, unify data and leverage analytics to gain meaningful customer insights, and deliver personalised content to re-imagine the customer experience,” said Priscilla Chong, Country Manager, AWS Singapore. “StarHub can benefit from the agility, scalability, and security offered by the broad and deep set of differentiated offerings of AWS, and access a global partner network to help deliver solutions to end users. We look forward to continue to support StarHub in its mission to delight customers and achieve sustainable growth.”
“Cloud-native networks will allow StarHub to become even more agile and innovative in anticipating and responding to customer needs. We’re very much looking forward to accelerating StarHub’s shift to low latency, high bandwidth, and multi-access cloud-native networks that will bring the combined power of 5G, the cloud, and edge computing closer to enterprises in Singapore, and beyond,” said Karan Bajwa, Vice President, Asia Pacific, Google Cloud.
“It is meaningful to introduce various solutions by combining the experiences and technologies of StarHub, one of world’s most forward-looking telcos moving aggressively toward cloud and digital platforms, and NAVER Cloud, the leading cloud service provider in Korea through this agreement,” said Park Weon-gi, the CEO of NAVER Cloud. “We will continue to actively develop services and to promote cooperation in order to secure global competitiveness beyond Southeast Asia.”
Raghav Sahgal, President of Cloud and Network Services at Nokia, said, “Cloud Infinity really captures the moment for our industry. It will smooth the transition to a new world of customer experience, leveraging Nokia’s cloud architecture to deploy as-a-service operational and delivery models. It’s great to be part of this initiative, and we’re more than delighted to collaborate with StarHub on the Cloud Infinity program.”
Cloud Infinity lays the groundwork for StarHub to deliver an endless continuum of Infinity Play services. In the near future, the company also plans to launch a secure cloud-brokerage marketplace Cloud-X. Through this platform, StarHub could offer sovereign cloud services to government agencies and enterprises, allowing them to utilise a cloud network that is custom
built to deliver security and data access that meets strict requirements on data-privacy and control. For consumers, Cloud Infinity could enable integration of Metaverse-like services, which can drive customer engagement through next-generation digital features such as augmented reality and holographic overlays.