StarHub Evolves with Cloud Infinity Transformation

Improving delivery, scale, and performance of StarHub Mobile, Broadband and Entertainment  services with simplified network architecture 

To offer new multi-cloud services for enterprises with connectivity packaged services Future proofing for sustainable business growth, massive cost savings 

StarHub today announced that it has embarked on a Cloud  Infinity transformation to boost the delivery, scalability, and performance of StarHub services,  while reducing costs of operating the network business. Cloud Infinity is a low-latency multi cloud architecture uniquely conceptualised by StarHub, and is the first of its kind in the world.  Deploying this network design enables StarHub to improve customer experiences, launch new  services quicker, and deploy more data security measures. Cloud Infinity builds on an additional  investment of up to $40M to advance StarHub’s DARE+ five-year growth programme, to  strengthen cost rationalisation for the company and prime it for sustainable business growth  in the long term. 

“Having embarked on DARE+ in 2021, we have reached the point where we are no longer just  achieving project milestones, but going beyond telco to set new benchmarks for the entire  industry,” said Ayush Sharma, Chief Technology Officer, StarHub. “Maximising agility, Cloud  Infinity will serve as a cradle of innovation for our enterprise and consumer businesses,  allowing us to deliver the market’s most unique, meaningful, and enriching products and  services with speed and reliability. We are pleased to work with Amazon Web Services (AWS),  Google, NAVER Cloud, and Nokia to deploy this new network architecture, doubling down on  digital to realise growth without frontiers, and reimagining what StarHub can be for our  customers, partners, and stakeholders.” 

Cloud Infinity addresses challenges and new business opportunities using cloud-native  simplified architecture, operating and delivery models. Through this transformation, StarHub’s  network infrastructure will adopt a highly-scalable and access-agnostic hybrid cloud new  architecture, which allows the company to co-develop platforms and solutions with enterprises  and differentiate services through low-latency multi-access technologies such as 5G and  10Gbps.  

While cloudifying its own network functions, StarHub has also collaborated with leading cloud  service providers AWS, Google Cloud and NAVER, as well as Nokia to jointly develop ultra-low 

latency cloud, communication, and entertainment services. This move enables StarHub to  launch rich digital applications that could be hosted in edge data centres – where data  processing happens closer to end users, so they can enjoy faster services.  

“AWS is proud to expand our long-term collaboration with StarHub on its cloud journey. Over  the past two years, we have worked with StarHub to digitally transform beyond telco through  initiatives such as DARE+ and Cloud Infinity, combining the power of StarHub and AWS to  accelerate innovation, unify data and leverage analytics to gain meaningful customer insights,  and deliver personalised content to re-imagine the customer experience,” said Priscilla Chong,  Country Manager, AWS Singapore. “StarHub can benefit from the agility, scalability, and  security offered by the broad and deep set of differentiated offerings of AWS, and access a  global partner network to help deliver solutions to end users. We look forward to continue to  support StarHub in its mission to delight customers and achieve sustainable growth.” 

“Cloud-native networks will allow StarHub to become even more agile and innovative in  anticipating and responding to customer needs. We’re very much looking forward to  accelerating StarHub’s shift to low latency, high bandwidth, and multi-access cloud-native  networks that will bring the combined power of 5G, the cloud, and edge computing closer to  enterprises in Singapore, and beyond,” said Karan Bajwa, Vice President, Asia Pacific, Google  Cloud. 

“It is meaningful to introduce various solutions by combining the experiences and technologies  of StarHub, one of world’s most forward-looking telcos moving aggressively toward cloud and  digital platforms, and NAVER Cloud, the leading cloud service provider in Korea through this  agreement,” said Park Weon-gi, the CEO of NAVER Cloud. “We will continue to actively  develop services and to promote cooperation in order to secure global competitiveness beyond  Southeast Asia.” 

Raghav Sahgal, President of Cloud and Network Services at Nokia, said, “Cloud Infinity really  captures the moment for our industry. It will smooth the transition to a new world of customer  experience, leveraging Nokia’s cloud architecture to deploy as-a-service operational and  delivery models. It’s great to be part of this initiative, and we’re more than delighted to  collaborate with StarHub on the Cloud Infinity program.”

Cloud Infinity lays the groundwork for StarHub to deliver an endless continuum of Infinity Play  services. In the near future, the company also plans to launch a secure cloud-brokerage  marketplace Cloud-X. Through this platform, StarHub could offer sovereign cloud services to  government agencies and enterprises, allowing them to utilise a cloud network that is custom 

built to deliver security and data access that meets strict requirements on data-privacy and  control. For consumers, Cloud Infinity could enable integration of Metaverse-like services,  which can drive customer engagement through next-generation digital features such as  augmented reality and holographic overlays.