To maximize ROAS and campaign outcomes, DV enters exclusive partnership with Scibids to supercharge attention metrics with customizable AI
DoubleVerify (DV), a prominent digital media measurement and analytics software platform, has announced the release of DV Algorithmic Optimizer in partnership with Scibids, a global leader in artificial intelligence (AI) for digital marketing. This cutting-edge offering combines DV’s proprietary attention signals with Scibids’ AI-powered ad decisioning, enabling advertisers to identify high-performing inventory that maximizes business outcomes and advertising ROI while maintaining scale.
DV Algorithmic Optimizer is a pioneering solution that leverages DV’s trusted media quality and attention data alongside Scibids’ proven AI technology to generate optimization algorithms customized to achieve advertiser KPIs. This integration enables global advertisers to benefit from end-to-end granular measurement and optimization at scale, marking a significant advancement in attention-based bidding powered by AI.
The effectiveness of DV Algorithmic Optimizer has been demonstrated through in-market campaign results with Fortune 500 brands, which showed an average increase of 63% in attention levels and a 95% increase in impressions won across multiple campaigns.
Advertisers who adopt DV Algorithmic Optimizer can expect the following advantages:
- Maximization of business outcomes and ROI across programmatically bought addressable paid media by incorporating a sophisticated attention index score in dynamic multidimensional optimization.
- Continuous optimization through the integration of DV’s impression-level media quality and attention data, combined with Scibids’ proprietary AI technology in optimization algorithms.
- Streamlining of manual efforts and operational efficiencies through automated bidding across leading DSPs, including Google’s DV360, MediaMath, The Trade Desk, Xandr, and others.
Daniel Slotwiner, SVP of Attention at DoubleVerify, highlights the significance of DV Algorithmic Optimizer for advertisers seeking to maximize campaign impact through attention-focused strategies. The partnership between DoubleVerify and Scibids empowers brands with critical tools to serve ads on top-performing inventory while preserving scale and efficiency.
Scibids specializes in AI-driven automation and optimization of programmatic buying for digital ad campaigns. By leveraging DSP impression-level data feeds, first-party data, and measurement data, Scibids AI dynamically generates customized bidding algorithms aligned with client KPIs and desired outcomes.
Remi Lemonnier, CEO & Co-Founder of Scibids, emphasizes the suitability of digital marketing for the deployment of machine learning due to its vast scale and near-real-time data. The collaboration between Scibids and DV, with their expertise in attention measurement, provides valuable new data that drives business results across channels, delivering precise and efficient campaign delivery aligned with business goals through enhanced attention metrics.
DoubleVerify has witnessed significant adoption of DV Authentic AttentionⓇ, an MRC-accredited performance measurement solution that operates independently of cookies. In 2023, nearly 80 advertisers have activated the solution, surpassing the total activations in 2022. DV continues to strengthen its position in the market by introducing Universal Attention Segments, enabling brands to optimize campaign performance pre-bid by identifying high-attention inventory. The company has also partnered with TVision to bring attention-based measurement to CTV, offering a comprehensive solution for advertisers seeking to maximize their performance on CTV at scale.
Scibids’ clientele includes major holding companies, independent agencies, and top global brands such as Spotify, Allianz, and Dell.
To learn more about attention measurement and the partnership between DoubleVerify and Scibids, attendees at Cannes Lions 2023 are invited to join DoubleVerify on the DV Yacht, ASYA, between June 19th and 22nd. A panel discussion titled “From Buzz to Bottom Line: How Leading Brands are Making Attention Pay” will take place on Tuesday, June 20th, exploring attention-focused advertising and its potential to revolutionize the digital ad landscape.
For additional information, please visit: https://www.dvatcannes.com/