Elevate customer experience and engagement with ADA and Meta.
ADA, the digital subsidiary of Axiata Group, has joined forces with Meta to announce a groundbreaking partnership aimed at fostering the exponential growth of WhatsApp’s usage as a primary communication channel for people and businesses across the Asia-Pacific (APAC) region. This collaboration will be marked by the launch of the highly anticipated ADA Business Messaging Hackathon 2023: Building the Future of Conversations, set to commence on July 17, 2023.
The ADA Business Messaging Hackathon aims to empower one million large, medium, and small enterprises throughout APAC by leveraging the collective talents of more than 10,000 digital enthusiasts, including students, developers, and entrepreneurs from Singapore, Malaysia, and Indonesia. Participants will collaborate to create innovative chatbot solutions on the WhatsApp Business Platform, utilizing ADA’s Business Messaging Platform and APIs.
The hackathon offers an exciting opportunity for contestants to address real-world business challenges and develop cutting-edge chatbot solutions. Winners will have the chance to claim prizes worth over US$25,000.
Srinivas Gattamneni, CEO of ADA, expressed pride in the strengthened strategic relationship with Meta, emphasizing the importance of seamless customer experience (CX) and fostering stronger customer relationships for businesses. Srinivas further noted that the hackathon would center around the WhatsApp Business Platform, benefiting ADA’s clients and businesses across the APAC region.
Paul Kim, VP of Telco Ecosystem Partnerships APAC at Meta, highlighted the growing trend of customers engaging with business or service accounts on WhatsApp in APAC, which has made business messaging a vital growth pillar for Meta. Kim expressed delight in cementing the partnership with ADA and announced plans for integrating ADA’s top-notch CPaaS (Communications Platform as a Service) solutions, including the ADA Business Messaging Platform & APIs, with the WhatsApp Business Platform. This integration will facilitate seamless communication between businesses and customers, enabling personalized experiences and improved customer satisfaction.
ADA’s Business Messaging Platform equips businesses with the tools to engage customers in personalized conversations, enhancing customer engagement and satisfaction. This, in turn, leads to improved sales conversions and lays the foundation for stronger customer relationships.
The ADA Business Messaging Hackathon 2023: Building the Future of Conversations represents a significant milestone in the partnership between ADA and Meta, showcasing their commitment to driving the growth of WhatsApp as a vital communication channel for businesses in the APAC region. The hackathon’s innovative chatbot solutions are poised to revolutionize the way enterprises engage with customers, further establishing the significance of business messaging in the digital era.