ADA and Meta Collaborate to Launch Business Messaging Hackathon, Driving WhatsApp’s Growth Across APAC Region

ADA, the digital subsidiary of Axiata Group, has joined forces with Meta to announce a groundbreaking partnership aimed at fostering the exponential growth of WhatsApp’s usage as a primary communication channel for people and businesses across the Asia-Pacific (APAC) region. This collaboration will be marked by the launch of the highly anticipated ADA Business Messaging Hackathon 2023: Building the Future of Conversations, set to commence on July 17, 2023.